[ 00 ] Performance marketing

Performancethat compounds.

We engineer paid growth as a system — media, creative, data and conversion tuned together until every dollar earns the next one.

  • Paid Social
  • Search
  • CRO
  • Creative
  • Attribution
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Trusted by teams scaling on paid

  • NORTHWIND
  • Halcyon
  • MERIDIAN/
  • Obsidian Labs
  • VANTA&CO
  • Parallax
  • Kinetik
  • ATLAS·ONE
  • Monolith
  • Fieldwork

[ 01 ]Services

One system. Six levers.

Most agencies run channels. We run the system between them — so media, creative and conversion stop competing for credit and start compounding.

  • 01

    Paid Social

    Meta, TikTok, LinkedIn and Reddit run as one portfolio. Creative-led prospecting, disciplined retargeting, budget that follows marginal return.

    • Meta
    • TikTok
    • LinkedIn
  • 02

    Paid Search

    Search, Shopping and PMax structured around intent and margin — not vanity volume. Query mining, feed engineering, bid strategy that respects payback.

    • Google
    • Bing
    • Shopping
  • 03

    Conversion Rate Optimisation

    Landing pages and funnels treated as media multipliers. Research-backed hypotheses, rapid testing, compounding lifts in every channel at once.

    • Testing
    • UX
    • Landing pages
  • 04

    Creative Strategy

    A testing engine for hooks, angles and formats. We brief, produce and iterate creative based on what the data says buyers respond to.

    • UGC
    • Motion
    • Static
  • 05

    Analytics & Attribution

    Server-side tracking, incrementality tests and MMM-lite models so you can see which spend actually moves revenue.

    • GA4
    • Server-side
    • MMM
  • 06

    Lifecycle

    Email, SMS and onboarding flows that turn acquired customers into repeat revenue — and raise the ceiling on what you can pay to acquire.

    • Email
    • SMS
    • Retention

[ 02 ]Results

Numbers, not narratives.

Every engagement is scored on revenue, efficiency and payback. These are the medians across our book.

Average blended ROAS
4.2×
Median CAC reduction, year one
−38%
Ad spend under management
$120M+
Client retention after 12 months
93%
Selected work
  1. Case 01DTC / Apparel

    Northwind

    Scaled spend 5× while holding a 3.8 ROAS.

    Spend scaled
    5×
    Blended ROAS
    3.8
    New customers
    +61%
  2. Case 02B2B SaaS

    Halcyon

    Cut cost per SQL by 44% in two quarters.

    Cost per SQL
    −44%
    Pipeline
    2.3×
    Faster velocity
    19d
  3. Case 03Fintech

    Meridian

    Rebuilt attribution and found 30% wasted spend.

    Spend reallocated
    30%
    Funded accounts
    +27%
    CAC
    −35%
  4. Case 04Health / Subscription

    Obsidian Labs

    Doubled LTV:CAC with lifecycle and CRO.

    LTV:CAC
    2.1×
    Checkout CVR
    +48%
    Churn
    −22%

[ 03 ]Process

Four phases. One direction.

No 90-day 'onboarding'. We diagnose fast, fix what leaks, then scale what earns — with a weekly read-out at every step.

  1. Phase 01 — Weeks 0–2

    Audit

    We tear down accounts, tracking, creative and funnel. You get a scored diagnostic and a prioritised plan — before we touch a budget.

  2. Phase 02 — Weeks 2–6

    Build

    Clean measurement, restructured campaigns, a creative testing pipeline and conversion fixes shipped in parallel.

  3. Phase 03 — Months 2–4

    Scale

    Budget moves to what earns it. We push winners, cut losers weekly and expand into new channels only once the core is efficient.

  4. Phase 04 — Ongoing

    Compound

    Every test, insight and creative learning feeds the next. Efficiency rises as spend grows — that is the whole point.

[ 04 ] Voices

“Innerly rebuilt our paid engine from the measurement up. For the first time we know exactly which dollar does what — and we spend more with confidence.”

Placeholder NameVP Growth, Northwind

“They operate like an internal growth team with an outside view. Weekly, specific, accountable. Our CAC has dropped every quarter since.”

Placeholder NameCMO, Halcyon

“The creative testing system alone paid for the retainer within two months. Everything else was upside.”

Placeholder NameFounder, Obsidian Labs

[ 05 ]Contact

Let'scompound.

Tell us where you are and where you want to be. We reply within one business day with a straight answer on whether we can help.

Response
Within 1 business day
Company
Innerly Lab Inc
42 Reads Way, Suite 42V
New Castle, DE 19720